Today, Funcom announced Water of Life: Energy, the official energy drink for Dune: Awakening. The studio teamed up with Norwegian company Søppeldrikk to develop a unique drinking experience, including lots of caffeine, some „worm juice“ and codes for the game’s beta test.
While other details may follow later, here is the full press release:
FOR IMMEDIATE RELEASE
Funcom and Søppeldrikk Unveil Water Of Life: Energy – The Official Energy Drink of Dune: Awakening
Oslo, Norway – 01.04.2024– Brace yourselves for an electrifying revelation as Funcom, the visionary video game studio, and Søppeldrikk, the innovative soft drink company, join forces to introduce Water Of Life: Energy – the ultimate energy drink inspired by the mystical universe of Frank Herbert’s Dune.
Crafted with unparalleled expertise in the heart of Oslo, Water Of Life: Energy is more than just a beverage; it’s a gateway to adventure, a tribute to legends, and the official energy drink of the highly anticipated game, Dune: Awakening.
Unleash the Power Within: Infused with Arrakis’ Secrets for Supernatural Stamina
Drawing inspiration from the enigmatic blue liquid utilized by the Bene Gesserit to unlock supernatural abilities, Water Of Life: Energy harnesses the essence of Arrakis’ iconic sandworms to deliver an unparalleled boost. Each bottle is infused with 200mg of caffeine and a potent 9% of worm slime, meticulously extracted from the depths of the desert.
But the magic doesn’t stop there. The secret recipe of Water Of Life: Energy includes rare coffee leaves sourced from the arid deserts of Abu Dhabi. These leaves are devoured by colossal earthworms, whose slime becomes a vessel for concentrated caffeine. Through cutting-edge technology, this precious slime is carefully harvested and injected into every bottle, ensuring a concoction that not only keeps you awake but sharpens your senses and offers glimpses of what lies ahead.
Unleash the Future: Limited Edition Energy Drink with Exclusive Beta Test Code
As a testament to its exclusivity, Water Of Life: Energy will be released as a Limited Edition of 10,000 units only, making each bottle a coveted collector’s item. The bottle design was assertively inspired by the majestic Heighliner space ships from the Dune universe, capturing the essence of interstellar adventure and intrigue. What’s more, each cap hides a code granting access to the beta test of Dune: Awakening, allowing fans to dive into the game before anyone else and shape its destiny.
Lars Johansen, Funcom Brand Development Director, about the two companies joining forces: „Our collaboration with Søppeldrikk is a culmination of years of mutual admiration and a shared vision for innovation in Oslo’s creative landscape.”
Ingrid Olsen, Senior Product Manager at Søppeldrikk, about the creative process: „As a lifelong fan of Funcom games and the rich universe of Dune, I couldn’t be more thrilled to see our shared passion come to life in the form of Water Of Life: Energy. In the original Dune books, the creation of the Water of Life involved drowning sandworms, a method clearly unsuitable for an energy drink. Thus, the idea of utilizing the slime of the European earthworm Lumbricus terrestris herbertii was born, leading to two years of meticulous machine development. For our production we use worms up to 1,6 meters length, but those are just the little ones.”
The intense development led to outstanding achievements, as Lars Johansen explains: „The results of our energy drink’s internal testing phase exceeded our expectations, with Dune: Awakening beta testers exhibiting a remarkable 32% increase in productivity. Additionally, the feedback from visitors at the Funcom expo booth was overwhelmingly positive. Thanks to the effectiveness of Water Of Life: Energy, press previews for Dune: Awakening were more detailed and insightful than ever before. Some members of the press even praised features of the game not shown in our presentation and which are planned to be revealed at Gamescom 2024.“
Water Of Life: Energy isn’t just a beverage; it’s a promise of adventure, a taste of the unknown, and a tribute to the timeless legacy of Dune. Embrace the energy of Arrakis and seize your destiny with Water Of Life: Energy – available soon at select retailers worldwide. #DrinkDune
About Funcom:
Funcom is a leading independent developer and publisher of online games based in Oslo, Norway. With a focus on creating immersive worlds and engaging experiences, Funcom has garnered acclaim for titles such as Anarchy Online, Conan Exiles, and The Secret World.
About Søppeldrikk:
Søppeldrikk is a forward-thinking soft drink company based in Oslo, Norway. Committed to innovation and sustainability, Søppeldrikk aims to revolutionize the beverage industry with unique flavors and eco-friendly packaging solutions.
About Dune: Awakening:
Dune: Awakening is an upcoming video game set in the vast and treacherous universe of Frank Herbert’s Dune. Developed by Funcom, the game promises an immersive experience where players will navigate the politics, intrigue, and dangers of Arrakis in a quest for power and survival.
